Analytics and advanced measurement are seated upfront so that media metrics are tied to your business goals. Knowing that data is only part of the equation, we pair it with analytics rigor to uncover insights that will drive future media investment and testing decisions.
Get the full picture in real time with visualization dashboards and performance reports.
Measure contributions based on multi-touch and last-touch. Identify patterns needed for conversion, efficiency capping, number of touches and more.
Find correlations between media and business events to optimize spend and maximize profitability.
Combines regression and first-party data analysis into estimates on profit maximizing scenarios.
Advanced Analytics such as Correlation Analysis and Regression Analysis go deeper to understand effectiveness of the brand, with short and long run demand scenarios.
We believe that measurement is where the rubber meets the road. We build custom measurement solutions and dashboards that suit the needs of your business and marketing stakeholders. We can work in our own end-to-end system or your preferred technology platform.