Our Perspectives

The Ethics of Marketing to Binge Behaviors

Understanding Attribution Is the Key to Sustainable Growth

Moving Beyond AI Panic to Create True Value for Humans and Brands

Right now, marketers everywhere are fretting over the possibility of “being replaced” by emergent technology and tools. But we need to set aside these concerns. Artificial intelligence is radically transforming the way in which we create and distribute knowledge, and it has tremendous implications for brands and marketers across all verticals. AI isn’t about replacing […]

Behind the Binge: The Motivations of Shopaholics

At the height of 1980s shopping mall culture, people were playfully encouraged to “shop ‘til you drop!” And so they did. Now, 40 years and a digital revolution later, the way we shop has changed dramatically. People who shop in excess might not be doing so in person, but they’re still spending in tremendous bursts […]

Don’t Sleep on Beauty: How Beauty Brands Can Get Ahead on Prime Day (and Beyond)

It’s clear that consumers have noticeably pulled back on their discretionary spending this year, yet the beauty category has continued to grow despite the poor economic outlook. For beauty brands looking to take advantage of big shopping days – specifically, Prime Day, Black Friday, and other holiday shopping, now is the time to prepare. So […]

What is “Deinfluencing” on TikTok, and Why Should You Care?

The immense power of TikTok influencers has not gone unnoticed by marketers. These days, the platform isn’t just a passing fad any more, it represents a considerable focus within many marketing and advertising efforts—and rightfully so. According to eMarketer, 37 percent of U.S. TikTok users will make a purchase via the platform this year, a […]